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Why a blog is needed:
i. Blog is required to maintain the communications to the customers because blogging is a very important tools to update your followers.
ii. You can promote your business with a blog if you are an executive of a company
iii. You can protect your brand online with blogging because blogging helps to do Online Reputation Management .

iv. Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world.  When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business. So, for every angle having a blog is necessary.