One of the most prominent methods of marketing on the net today is social bookmarking. Yet, I feel as though getting a handle on it might be too difficult for just the average internet marketer.
Social bookmarking has a lot more to do with social dynamics than it does with internet marketing. The entire idea behind a social bookmarking site is to bookmark your favorite sites, and share them with others.
The very concept of sharing something that's awesome has been around for centuries, especially on the internet. And to use social bookmarking well, you need to understand some basic social concepts.
1. Social bookmarking can, to some degree, actually hurt your business
A lot of internet marketers believe that just because their site is bookmarked, tons of people will see their site and go to it, cash-in-hand.
This simply is not the case.
In fact, by bookmarking some sites, you are pushing more people away from them.
Let me explain: if someone views your bookmarked site, and doesn't like it, they will naturally want to keep it away from others (especially if it contains anything close to a scam or an online product promotion). Just because more people are looking at your site, doesn't mean more people will actually go to your site and buy your products.
2. Social bookmarking isn't about bookmarking, it's about sharing.
If all you do is bookmark all your sites, you won't see much of a result.
The idea behind social bookmarking is similar to the idea behind Face-book or You Tube, people want to share what they like.
If you post an interesting website, with cool and useful content, and someone looks at your site, they will send it to all their friends and family. Then if they like it, they will do the same.
Social bookmarking isn't about bookmarking, it's about starting a chain reaction that will lead you to gigantic profits.
That's why you need to keep one specific thing in mind: bookmark your passions, not your business.
When you bookmark your casual blog, or your favorite web page, you are bookmarking something because you like it and want to share it with others. By that very principle, others will do the same.
So don't bookmark your general website, with tons and tons of information that might not interest anyone, bookmark your recent blog post about new philosophical findings, or your latest "book of the week" award.
Bookmarking is just sharing on a larger scale, so share something of worth.
Social bookmarking has a lot more to do with social dynamics than it does with internet marketing. The entire idea behind a social bookmarking site is to bookmark your favorite sites, and share them with others.
The very concept of sharing something that's awesome has been around for centuries, especially on the internet. And to use social bookmarking well, you need to understand some basic social concepts.
1. Social bookmarking can, to some degree, actually hurt your business
A lot of internet marketers believe that just because their site is bookmarked, tons of people will see their site and go to it, cash-in-hand.
This simply is not the case.
In fact, by bookmarking some sites, you are pushing more people away from them.
Let me explain: if someone views your bookmarked site, and doesn't like it, they will naturally want to keep it away from others (especially if it contains anything close to a scam or an online product promotion). Just because more people are looking at your site, doesn't mean more people will actually go to your site and buy your products.
2. Social bookmarking isn't about bookmarking, it's about sharing.
If all you do is bookmark all your sites, you won't see much of a result.
The idea behind social bookmarking is similar to the idea behind Face-book or You Tube, people want to share what they like.
If you post an interesting website, with cool and useful content, and someone looks at your site, they will send it to all their friends and family. Then if they like it, they will do the same.
Social bookmarking isn't about bookmarking, it's about starting a chain reaction that will lead you to gigantic profits.
That's why you need to keep one specific thing in mind: bookmark your passions, not your business.
When you bookmark your casual blog, or your favorite web page, you are bookmarking something because you like it and want to share it with others. By that very principle, others will do the same.
So don't bookmark your general website, with tons and tons of information that might not interest anyone, bookmark your recent blog post about new philosophical findings, or your latest "book of the week" award.
Bookmarking is just sharing on a larger scale, so share something of worth.